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Essay Topics Of A Thousand Acres
Wednesday, August 26, 2020
buy custom APA Auto Pilot for Cars essay
purchase custom APA Auto Pilot for Cars exposition There has been an ascent in the quantity of mishaps being seen in our locale. From Motorists of various types to Pedestrians and other street clients, many losseses have been experienced. Because of this issue our class bunch thought of various plans to address the issue. After a solid discussion and Critical valuation for every others assessment we collectively received my concept of making an APA auto Pilot for Cars. Proclamation of work APA auto pilot will control the vehicle once it scopes to the thruway. It has an assortment of factors that oversees various characteristics of a vehicle moving. The objective clients are altogether drivers from PSV drivers, Personal vehicles and Motor bicycle administrators. With special case of gentle worries from certain individuals which was beneficial to our venture and cooperation achievement , we as a whole consented to make the gadget and moved to the following stage. Me, Rochelle and Don chipped away at Fax sheet and logo and email and again my partners chose to pick my thought regarding the logo and we picked Rochelles thought regarding the email. I didnt record a voice message because of my articulation however I composed a voice message welcoming which the entirety of my partners enjoyed yet nobody else set up a welcome and none of them account phone message either. We as a whole worked determinedly on making email and letterhead. I found an article about Volkswagen and afterward every one of the three of us made their own business cards yet I was the one to post it (article). I assembled the site and gave the secret key to my colleagues. Rochelle made a few amendments on it yet Don didnt help a lot. Each of the three of us made our own rundowns on SWOT and everybody put forth great attempt in this progression. I had the option to post my resume and introductory letter in our groups track however nobody else in the group did. As a group had the option to make a PowerPoint pressentation for our likely financial specialists. Despite the fact that we had plans to make a limited time video it didnt emerge. We were additionally not ready to make a key arrangement and plan since Don attacked my endeavors. I posted my number mentioning for a gathering yet we were just ready to meet with Rochelle in the library. Wear is yet to react. I made a handout. End/synopsis All the means were anything but difficult to do and fun as well, however the troublesome part was having accord and meeting as a group. Allowed to change, Id favor a physical class not on the web. Building the site was the most loved part for me. I increased helpful hints on relational abilities which incorporate great listening aptitudes, certainty while talking/visiting, restraint, and persistence and correspondence decorum. The task was not in vanity as I trust I am in a superior situation to lead an indistinguishable business in future. Purchase custom APA Auto Pilot for Cars article
Saturday, August 22, 2020
British castles Essay Example For Students
English strongholds Essay English CASTLESGreat Britainââ¬â¢s strongholds epitomize aesthetic attributes and were basic components in the lives of rulers, rulers, nobles, and chieftains. The word mansion implies a structure or gathering of structures normally proposed as a living arrangement of a ruler, master, honorable, or chieftain. There are a wide range of kinds of palaces, and the highlights about them are essentially astounding. Fighting was additionally a significant issue including strongholds. They needed to have a few methods for security. The manors arrived at their fullest improvement in the medieval period, despite the fact that sustained structure had been around a lot before. The manors made a primitive framework, which gave them their most prominent significance. The medieval framework was partitioned into three classes: the knights and nobles, pastorate, and laborers. The knights and noblesââ¬â¢ work was to safeguard society, the ministry was to implore, while the laborers had the oblig ation to till the dirt and bolster different classes (Collierââ¬â¢s Encyclopedia 532). The source of has been followed back to the late Roman occasions when men set themselves under a man more grounded and wealthier than themselves (Rowling 31). The knights lived in mansions based upon ridges or in the twist of waterways. There they got vessels, held gathering: and upon event, safeguarded themselves from rivals. There are a wide range of general styles of palaces in Britain. One of the styles is a motte and bailey, which was one of the main kinds of palaces assembled. The manor was made of a motte, which was an enormous man-made hill of earth. The highest point of the hill was encircled by wooden palisades, which resembled logs. Inside those logs was a wooden keep. This was utilized as a post tower and a last asylum or keep (Farndon 7). The best way to get into the motte was over an inclining span, set on high columns. The bailey was close to the motte, and wooden palisades likewise encompassed it. A dump of water ensured the bailey. The motte and bailey were associated by a flying extension that could be torn down if the bailey was not required any longer. Since the motte and bailey were made of wood and earth none of the mansions have endure totally today (Remfry 1). Normanââ¬â¢s were not many so they probably needed to constrain individuals to help manufacture it (Farndon 6). By the el eventh century the motte and bailey type of palace was broadly spread (Alistair 3). Another kind of stronghold is a shell keep. This was one of the main stone manors constructed. The keep was a round divider that had structures encompassing it. The keep was encircled by an open-yard. This had the benefit of grouping the significant segments of the château into a solitary solid, effectively faultless keep (Remfry, Types of mansions 1). Because of the way that the shell keep was light enough to be upheld by a man-made hill, huge numbers of the keeps were added to the current motte and bailey palaces. This keep was so a lot more grounded and bigger that it took more time to work than a motte or bailey. A Masonry Tower was a square that was 30 or 40 feet high. This pinnacle was made of glue and stones, however block and rubble were frequently used to occupy dividers on occasion. These towers were unattached and the stone prompted a superior resistance if necessary. A later advancement of the plan was a Welsh D-Tower which is a joined square keep with a round pinnacle t hat made the stone work tower significantly more grounded. The Tower of London is the most well known of these Towers (Remfry, Types of mansion 2). A donjon was very normal and found in numerous shapes. The donjonWas viewed as a last line of guard. They were encircled by a stone blind divider, which was safeguarded by a few towers. The divider was thick, as, much as nine or ten feet thick and possibly 40 foot in tallness. The divider has a cover like dependent on it to thicken the divider base, and causing strong or fluid material (Simpson 14). A later plan to these towers was a gatehouse. The door caused a feeble resistance so they later encompassed it by a couple of Towers. These different towers would permit assailants to be vanquished from above or on the gatehouse. A portcullis was likewise used to secure the entryway with a metal mesh (Remfry 2). At last, a concentric château was an irregular kind of manor. It spoke to the most elevated type of a mansion. It for the most part comprised of a donjon and window ornament divider, even at least two dividers. The subsequent divider was lower than the first, permitting bowmen to drop from the two dividers and fire upon assailants. The pinnacle additionally comprised of round towers, huge canals, and gatekeeps. On the off chance that the principal tower was demolished, the assailant was as yet confronted with an entire other complete manor. On the off chance that the manor were developed appropriately, it would be powerful. Edward I constructed a lion's share of the mansions to put down the Welsh uprisings (Remfry 2). A Crime Of Compassion EssayThe shades of there tunics, mantles, hose, and shoes were brilliant blues, yellows, crimsons, purples, and greens. Their pieces of clothing were generally made out of fleece, however fine silks were regularly worn. Camlet was some of the time utilized for winter robes, which was woven from camel or goat hair. The hide trimmings were of squirrel, lambskin, bunny, otter, marten, beavers, fox, ermine, and sable. For bubbly events belts may be silk with gold or silver strings with gems connected to them. The two people wore head covers inside an outside. The master for the most part wore a material coif attached by string to his jaw. Quills and catches embellished this. The woman wore a material wimple either white or hued that secured her hair and neck. Outside, hood and tops were worn over the coifs and wimples. Rich gloves, gems, accessories, gold rings with stones, pins, hairbands, shoebuckles and wristbands finished the outfit (Gies, 111). The morning was spent in routine errand relying upon whether the château had mission. The master had meetings with individuals from his direction. The woman talked with her mission or remained occupied with weaving and different activities. The knights working on fencing and tilting, while kids did their exercises with a guide. The guide was normally one of the lordââ¬â¢s agents. At the point when the exercise was over the kids would play. The young ladies played with dolls and the young men with tops and balls, horseshoes, and retires from. In the patio, the lucky men cleared out the pens and took care of the ponies. Smithââ¬â¢s chipped away at horseshoes, nails, and wagon fittings (Gies, 112). In the kitchen the cook and his staff turned the meat on a spit and arranged stews and soups in iron pots hung over the fire on a snare and chain that could be raised and brought down for various temperatures. Some of there meat was pork, hamburger, sheep, poultry, and game. At the point when the bubbling meat was prepared it was lifted out of the pot with an iron meat snare, a long fork with a wooden handle and prongs joined to the side. The soup was mixed with a since quite a while ago took care of opened spoon. Salting or smoking protected the meat. Most basic was to keep the meat alive intââ¬â¢l prepared for use. On quick days they served fish (Gies, 113). The masters needed to utilize chasing as a lifestyle. At first light on summer days the masters, his family, and mission would go into the timberland while the huntsman, an expert and ordinary individual from the lordââ¬â¢s staff would chase the deer down with their mutts. There were three sorts of canines: the lymer, a h unting dog, bachet, and a racing dog. The hound dog was kept on a chain and used to polish off the prey under control. The bachet was a littler dog and a racing dog was bigger than the advanced variety and equipped for murdering a deer all alone. At the point when the creature was brought to the cove it was normally decapitated. Some of the time they would utilize bow and bolt to kill. Cleaning and splitting the meat, including the houndââ¬â¢s share (Gies 125) followed the murder. A feast would likewise incorporate brew. The rulers and there colleagues love to drink lager (Quenells 43). Supper would be served between 10:00 a.m. also, early afternoon. The supper comprised of a few courses each served in independent dishes. The entirety of the courses comprised of similar sorts of food aside from the last course, which comprised of organic products, nuts, cheddar, wafers, and spiced wine. On vacations and weddings a huge amount of food would be served. When HenryIII little girl wed ded there was in excess of sixty field cows eaten at the first and head course at the table (Gies, 117). During supper the journey may be engaged with music or jokes, and stories. At the point when supper was more than one of the mission would engage the organization with their very own melody. The lifestyle lived during circumstances such as the present were altogether different from how we live things now. Their method of assault at that point was extremely fierce and took tough men to pull the activity off. Presently weapon power is developed so it is simpler to guard us from aggressors. The rulers and women were inventive in their methods of getting things done. It would have been stunning to live in those occasions.
Friday, August 21, 2020
Social Science Example
Social Science Example Social Science â" Essay Example > FamilyFamily is the building block to forming a well-rounded society. Family is therefore, a minuscule of the community or the society (Corbett, 2004, p. 1). Family is an institution that an individual first interacts with others other than him or herself and one learns to think, relate, value and respond to what is happening around them. Traditionally and partly in modern society, the family is the means to procreation, companionship and a place that offers safety and security from the harsh external environment (Smith Young, 1998, p. 39). Although the role the family plays has rapidly changed over the years, the family remains a fundamental aspect in human society. The family is the first learning ground where individuals acquire their personality, identity, value system, perceptions, character, conduct and behavior and it is where ideals such as patience, kindness, love, honesty, self-confidence, trust, understanding, compromise, self-control, respect and self-efficacy are, ac quired (Goodwin, 1999, p. 87). Similarly, from the family individuals acquire negative values such as egocentrism, mistrust, lying, cruelty, violence, and lack of remorsefulness, selfishness, low self â"esteem, low self-confidence and low self-efficacy. The family forms a foundation in which the past, present and future of a nation is, based on (Poutziouris, et al. , 2006, p. 27). Due to the fundamental role, the family has played in traditional and contemporary society, many theorists and disciplines have argued greatly on what the definition of a family is (Corbett, 2004, p. 1). According to UKâs definition, a family is âa married heterosexual couple and their childrenâ. The report will therefore, analyze how social scientists have challenged this kind of conventional definition of the UK family using an interdisciplinary approach by drawing on three social science disciplines. Social science disciplinesThe interdisciplinary approach used in this analysis will draw on anth ropology, psychology and sociology disciplines. Anthropology can be, defined as the science of the entirety of the human survival, psychology is the science of analyzing human actions, behavior and psychological processes that helps explain why people think, behave, perceive and react the way they do and sociology is the science of assessing and analyzing the society and understanding the human social deeds. The main reason for selecting these three disciplines is the important role they play in helping analyze social systems, social structures and interrelationships among individuals be it in personal or business environments. Challenging the conventional UKâs definition of familyThe family allows continuity of human race. Through choice, the definition of family has evolved to challenge the definition of the married heterosexual couple and their children sort of family (Corbett, 2004, p. 2). People are free to choose whom they marry and the family arrangements they want to eng age in, since, they are not slaves to traditions. With shifting ideals, people are more likely to define families based on what they perceive to be valuable to them and discard anything contrary to that (Mitchell, 2006, p. 81). This is, based on sociological theory that states that the actions and conduct of people are, founded on choice. It is important to note that, the reasons why people marry have contributed to the varied definition of families. The structure of a family can be, defined based on the reason why an individual gets into one in the first place (Haviland, 2009, p. 240). For instance, a couple may start a family for economic reasons and may therefore delay or decide not to have children, in their own eyes they are a complete family, since they provide each other with companionship, intimacy and all the other elements accessible by the married heterosexual couple and their children sort of family (Robert Amy, 2008, p. 83). According to sociologists Giddens, contemp orary couples form families for love and late modern couples form families because they want to and therefore, for the latter, if the couple no longer feels they want to, they quit, seek and form new families. Sociologists define family as a unit of married couple with a child (Keilman, 2003, p. 12).
Sunday, May 24, 2020
When to Use Whom vs. Who
Knowing when to use whom versus who can be difficult for even the most careful writers and speakers. Many writers and grammarians hope the day comes when whom is cast aside and designated by dictionaries as archaic. Indeed, Paul Brians, a professor in the Department of English at Washington State University, says, Whom has been dying an agonizing death for decades. Until the last nail is placed in the coffin, however, it will be helpful to learn when to use whom versus who in various circumstances. How and When to Use Whom Put simply, use whomââ¬âwhich is a pronounââ¬âwhen it is the object of a sentence. If you can replace the word with her, him, or them for example, use whom. Youll know when to use whom if the pronoun is used in the objective case, or action is being done to the pronoun. Take the sentence: Whomà do you believe? The sentence may sound pretentious, even snobbish. But it is correct because whom is the subject of the infinitive to, as well as the object of the sentence as a whole. Turn the sentence around so that the object is at the end: You were talking to whom? When you replace whom with him, it becomes even clearer: You were talking to him.Were you talking to him? When to Use Who If whom is used for the objective case, who is used for the subjective caseââ¬âwhen the pronoun is the subject of the sentence, or the person creating the action. Take the sentence: Who is at the door? The pronoun who is the subject of the sentence. Check this by replacing who with a subjective pronoun, swapping in she or he for who, as in: She is at the door.He is at the door. Who is always used as the subject of a sentence or clause, and whom is always used as an object. Examples In the following sentences, who is correctly used in the subjective case. You can check this by replacing the pronoun who with another subjective pronoun, such as she, he, or you, for example: Who is coming to dinner? (He is coming to dinner?)Who was that masked man? (He was that masked man? or He was the masked man.)Sally is the woman who got the job. (She got the job.) As previously noted, youll know when to use whom if the pronoun is used in the objective case, or action is being done to the pronoun, as in: To Whom It May Concern. (It may concern him.)I dont know from whom the love letter came. (The love letter came from him.)They fought over whom? (They fought over him? or They fought over them?)After whom do I enter the stage? (I enter the stage after him.)Whom did you recommend for the job? (I recommended him for the job.)For Whom the Bell Tolls (The title of this famous Ernest Hemingway novel is saying, The Bell Rings for Him.) Some of these sentences may sound odd, and this is why the word whom will probably disappear from the English language one day. As used in these examples, whom sounds a little awkward, even when its technically correct. How to Remember the Difference The key to understanding when to use whom or who is knowing the difference betweenà subjectiveà andà objectiveà case. Once you can easily identify the subject and the object of a sentence or clause, you will be able to figure out the correct usage of who and whom. For instance, if you want to decide which is correct in this sentence: Who/Whom should I consider as a college recommendation? Rearrange the sentence so that it will make sense using him or he. Youll come up with the following choices: I should consider him for the college recommendation.I should consider he for the college recommendation. The pronoun him is clearly better. Therefore, the correct word in the sentence above will be whom. Remember this simple trick, and youll always know when to use whom and when to use who.
Thursday, May 14, 2020
Faith and Religion in Jane Eyre by Charlote Brontë Essay...
ââ¬Å"I sincerely, deeply, fervently long to do what is right; and only thatâ⬠(426). Throughout Jane Eyre, the characters struggle to live out and develop their faiths, according both to Godââ¬â¢s will and their own. In Charlotte Bronteââ¬â¢s Jane Eyre, faith and religion are displayed in different forms through the characters of Helen Burns, St. John, and Jane Eyre. Faith in Christ is the stronghold for Helen Burns. She considers living to the glory of God the purpose of her life. Her troubles and sorrows do not sway her faith, for she declares it her ââ¬Å"duty to bear itâ⬠(56). For Helen, living a fruitful life means imitating the character of Christ. When Jane inquires why she allows her superiors to treat her unjustly, Helen first replies that Christâ⬠¦show more contentâ⬠¦Faith and religion rests in the core of Janeââ¬â¢s character and actions, but also causes tension with her independence. At Lowood, she struggles to reconcile her desire to rebel against oppression and injustice with the words of Helen saying to submit like Christ. She chooses to submit, experiencing an ââ¬Å"extraordinary sensationâ⬠, feeling ââ¬Å"as if she was a martyrâ⬠(67). Through her submissions, she learns to be virtuous. This virtue is challenged when she must choose either to be Rochesterââ¬â¢s mistress, or to forsake the man she loves, jeopardizing her happiness. Abiding by Godââ¬â¢s law, she leaves, believing that ââ¬Å"God directed [her] to a correct choiceâ⬠(366). Jane faces her fiercest tension when she faces St. Johnââ¬â¢s proposal to marry him and become a missionaryââ¬â¢s wife. She desires to continue in Godââ¬â¢s will, telling St. John that ââ¬Å"I will give my heart to Godâ⬠, but knows that marrying him goes against her every desire. She wishes to be free from St. John; she desires her independence. She nearly submits, were she ââ¬Å"but convinced that it is Godââ¬â¢s willâ⬠that she marry St. John (426). She prays for Heaven to ââ¬Å"show [her] the pathâ⬠(426). Jane truly seeks Godââ¬â¢s will, and in return, ââ¬Å"seemed to penetrate very near a Mighty Spiritâ⬠(427). Her devotion to God is rewarded as she prays in her ââ¬Å"different way to St. Johnââ¬â¢sâ⬠(427). God releases Jane from a life married to St. John and allows her to return to Rochester and become his wife. Janeââ¬â¢s faith in God allows her to make virtuous
Wednesday, May 6, 2020
Martin Luther Kings Usage of Ethos Pathos Mythos and...
Martin Luther Kings Usage of Ethos Pathos Mythos and Logos On August 28, 1963 more than 250,000 civil-rights supporters attended the March on Washington. Addressing the protesters from the steps of the Lincoln Memorial, Martin Luther King Jr. delivered his famous I Have a Dream speech. Profoundly, he proclaimed for a free nation of equality where all race would join together in the effort to achieve common ground. King stated his yearning for all colors to unite and be judged by character, not by race. African Americans would not be satisfied until their desire for freedom from persecution, bitterness, and hatred prevailed. Not only were the points in his speech powerful, but also the delivery he gave was so persuading and realâ⬠¦show more contentâ⬠¦King did not want African Americans to express a feeling of hatred toward all white people. He made an excellent point when mentioning, #8230;not lead us to distrust of all white people, for many of our white brothers, as evidenced by their presence here today, have come to realize that their destiny is tied up with our destiny#8230; By presenting this point in his speech Martin Luther King made known to everyone that he is a man of great character and honor. Another style King presented quite well was ethos, which is his credibility on his speech. Of course he portrayed this effectively because he himself is an African American, and he knows exactly what kind of segregation and discrimination his black brothers are experiencing. King gives an example by saying, We can never be satisfied as long as our bodies, heavy with fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the cities#8230;as long as the Negros basic mobility is from a smaller ghetto to a larger one. He goes on to say, Some of you have come fresh from narrow cells#8230;from areas where your quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality. Not a day would go by that somewhere a black person was treated unequally because of the color of his skin. Martin Luther King addressed to the people such real
Tuesday, May 5, 2020
Different Types Of Media Like Newspaper-Myassignmenthelp.Com
Question: What Is The Different Types Of Media Like Newspaper? Answer: Introducation It is well established that different types of media like newspaper, tv news and internet have significant impact on the health outcome of the Australian people. Healthcare professionals are aware of this fact that people are sensitive to media reports and make their perceptions about the health based on the media coverage. Media has substantial power to set agendas, frame stories and influence the public. Hence, healthcare professionals are considering these facts while providing healthcare service to the people. Healthcare professionals have challenging task to convince people to focus on healthy aspects of media reports and to ignore unhealthy aspects of media reports. Swine influenza (H1N1) pandemic is the recent example of media reports which creates havoc in the public. Reports of this pandemic could have been presented in more ways incorporating preliminary preventive measures. Public would have adopted these preventive measures more rapidly if it would have been displayed in the mass media. It is difficult for the healthcare professionals to communicate this message to everyone. Different types of media are being followed by Australian people. These include free-to-air television, newspapers, radio and social media. Older people are more inclined towards free-to-air television, radio and newspapers, while younger generation is more inclined towards social media as compared to other three medias. It is estimated that approximately 90 %, 70 %, 60 % and 75 % younger people below 40 age are following free-to-air, radio, newspaper and social media respectively. Females (72 %) are more inclined towards social media as compared to the males (59 %) (Antheunis et al., 2013). Males 70 % are more inclined towards newspapers as compared to females 59 %. Males 33 % are more inclined towards tv as compared to females 22 %. People living with partner 76 % without children more prefer to read newspapers as compared to living alone 61 % or living with children 67 %. Par ents living with children (80 %) prefer to listen to radio as compared to the living alone (71 %) or living without children (73 %). People in the high socioeconomic class avail facilities of all types of media as compared to the people in the low socioeconomic class. Scholars in the high schools and the universities get benefit of all types media as compared to the average students. People with the attitude of negative thoughts and those are negligent towards health-related issues, prefer to use social media (Coiera, 2006; Moran and Keating, 2009). Presence of specific class of people in the media also has influence on that class of people in the society. In Australia, approximately 15 % older people above 65 age are there. However, presence of older people in the media is very low. 4.7 % and 6.6 % people above age 65 are present in advertisement and editorial media respectively in Australia. Hence, most of the reports related to the health issues are mainly focused on the younger generation. As a result, older people are not getting accountable benefits in terms of health issues from the Australian medias. Those people who are not constructive of their own lives cant avail benefits of media for improving their health. It has been observed that older people are not giving much attention to the media for maintaining healthy life. However, people away from their families are more reliant on the media for availing benefits for health-related issues (Wakefield et al., 2010). Focusing on specific class of people can have psychological influence on this class of people. In media, most of the reports indicate that women and older people are being victimised due to domestic and social issues. It can have psychological impact on the women and older people. Hence, it may lead to depressive state and negative attribute towards health-related issues. As a result, it is evident that women and older people happened to be sick in more numbers. Older people also complained that negative media reports are responsible for changing their perception about their health. Media reports stated that more money is necessary for the treatment of older people. Hence, these people are keeping themselves away from availing medical treatments (Delgado and Zhou, 2008; De Abreu et al., 2017). It is evident that traditional media like radio and newspaper are insufficient in providing scientifically accurate information related to the health. Few media persons and doctors also agreed that these media failed to communicate health related issues in an effective manner. Hence, it calls for research to improve applications of media in healthcare services. Most of the medias present reports of health implications, however little work has been done to improve its reach to all the people of different classes and different cultures. Most significant obstacle for the effective implementation of media in health promotion is different goals and values of journalists and healthcare professionals. Journalists and healthcare professionals have different concepts of validity, objectivity and significance. Journalists prefer to be anecdotal instead of following statistical evidence. Journalists prefer to display controversies instead of agreement. Statistical significance and agreement are having significant role in improving quality of health and positive medical reporting. Other barriers for the positive medical reporting include lack of medical training for the journalists, time constraints imposed by news production houses and commercial aspects in selecting news and stories (Snow, 2008). News reporters job is to look critically in the health issue and write a story in a balanced, factual and accurate manner. However, it would be difficult for the news reporter to understand complexity of the medical research and present it to the public in simple language which is understandable for everyone. It can lead to the miscommunication and negatively impact health of the people. These stories might exaggerate health issue, generate false hopes and unnecessary fears among the people. Reporters need to understand medical language, procedures and topics before translating this information to the public. However, it is not true to all the media houses. Few media houses, pro ducers and editors are concerned about the pubic health and assist healthcare professional and healthcare organisations in promotion of health. Media persons need to make their articles and stories interesting so that it become appealing to the general public. Media houses should avoid story form the single side. Media houses should take care that there should not be showcase of advertisements which negatively impact health of the public. Australian Division of General Practice stated that advertisement of unhealthy snacks containing high salt and sugar lead to rise in the overweigh and obese people in Australia (Marinescu and Mitu, 2016). Points need to be considered while incorporating news in print, online and tv media include novelty of the medial treatment or medical procedure to the Australia, alternative options for the treatment, evidence based validation of the treatment, benefit to risk ratio of the treatment in absolute or relative terms, cost to harm ratio of the treatment, sources of the information, and conflict of interest. Conflict of interest was the major issue during the swine flu pandemic in Australia. Few media agencies were presenting news about vaccine companies with whom they had conflict of interest instead of presenting news about companies possessing good quality vaccine. ABC news channel running science programme Catalyst. In this programme, two series were broadcasted on questioning link between the rise in cholesterol level and risk of cardiovascular diseases. As a result, there was significant fall in the use of cholesterol lowering drugs by the public. In reality, this is not the case. C holesterol lowering drugs like statins are developed after tremendous efforts by the scientific community and these medications are best in the market for lowering cholesterol. This ABC broadcast made significant negative impact on the health of many people because they chose to stay away from these medications. Same type of case happened about the media reports of hormone replacement therapy. Misleading reports by the media houses about the hormone replacement therapy lead to the dramatic fall in the use of hormonal replacement therapy by menopausal women. In few cases, health related news can increase sale of product like iodised salt. In a program, it was presented that deficiency of iodine can cause brain damage in children. As a result, people wish to provide more amount of iodine to their children. It leads to the dramatic increase in the sale of iodised salt in Australia for a specific time. Even tough, such programmes presented for one or two days, it can impact public for t he longer duration. Hence, media persons should take precautions while presenting health news because it is easy to scare people as compared to unscare them. Medical journals send their media releases about the breakthrough research in the medical filed. In such cases, media houses should not exaggerate the topic because breakthrough research needs validation. In such scenario, public should not run behind such product or discovery without proper validation. These types of exaggerated news might prove to be beneficial for the scientist, however, it might not be immediately beneficial to the public. Media houses should clearly mention these points. Australian Press Council (APC) warned against such news without scientific validation (Kline, 2006; Martinson, 2005). Media houses should validate scientific basis before presenting news related to the medical treatment. Presenting news without any proof can have negative impact on the public health. All types media can reach people with multilingual, multicultural and different socioeconomic classes. Hence, these medias should be effectively used for the health promotion of diverse cultures and socioeconomic classes. Newspaper and radio can reach to people of all the cultures and all socio-economic classes. However, television may not reach to the people with low socioeconomic background. Moreover, newspaper and radio can be accessed at any places. Hence, these media can be utilized for the health promotion for 7 days and 24 hours. Influence of media on the public can be determined by the status of the people in the society. Social media and television should be utilised in the society of high-socioeconomic class and radio and newspaper should be utilised in the society of low-socioeconomic class (Hodgetts et al., 2008). Mass media health promotion campaigns have important role in managing public health issues. It can be done by influencing public behaviour. Mass media campaigns on health issues and its causal factors for youth can prevent risky behaviour and improvement in health. Mass media messages like health impacts of alcohol dinking and risks of drinking during driving can lead to controlled drinking in youth. Showcasing detrimental effects of smoking can reduce smoking in youth and consequently prevention of smoking associated diseases (Chapman, 2007). World health organisation stated that accurate information is helpful in changing behaviour of the public. Mass media proved to be most significant station for providing accurate information to the public. According to the AMIA (Digital Industry Association of Australia) approximately % of Australian youth are using internet and social media. Hence, this mass media campaign would be helpful in improving health of the Australian youth (Ventola, 2014; Naveena, 2015). It has been observed that people of the aboriginal origin are having low life expectancy with increased rates of chronic disease like diabetes, kidney diseases and asthma. It can be well correlated with the media reports about people of aboriginal origin. According to report of Public Health Advocacy Institute Western Australia (PHAIWA), in last 10 years, 74 % of the reports related to people of aboriginal origin were negative. Only 15 % news were positive and 11 % news were neutral about Aboriginal people. Negative news broadcasted about Aboriginal people include fall in employment rate of these people, 5 times more rate of death in aboriginal youth as compared to other youth and approximately 25 % of total prisoners in Australia are Aboriginals while their population is approximately 2.5 % of the total population. Negative news also include alcohol, child abuse, petrol sniffing, violence, suicide, deaths in custody and crime. In these news, Aboriginal people were portrayed as drunk s and violent perpetrators. This lead to the development of racist attitude in the population. Racist attitude among the people have major impact on the health of the people. These types of negative news about the Aboriginal people, lead to the physical and psychological illness in these people. These news about Aboriginal people were mentioned in the print media like The West Australian, The Australian, The Sunday Times and ABC Online news service. In case of these Aboriginal people, it is not wise to give complete blame to media. These media broadcasts might be in response to the comments by the advocates. However, media could have presented these reports in a positive way which could have brought positive changes in these people. Most of the media presented only half story and didnt presented scope for the future. Journalists should mention about the life, culture and concerns of the Aboriginal people which would bring positive change in these people. Media agencies should promot e cultural diversity of the Aboriginal people (Wakefield et al., 2010).; In conclusion, media can be used as most effective channel for communicating health related issues to the public. Public health professionals should utilise social media along with traditional media because increasing number of people are moving towards social media. There should be specialist reporters for healthcare sector with sound basic technical knowledge, gatekeeping and thoughtful approach and investigative capability. Media should be used strategically for public health communications. It would be helpful in minimizing faults and maximizing benefits of media in public health communications.; References: Antheunis, M.L., Tates, K., and Nieboer, T.E. (2013). Patients' and health professionals' use of social media in health care: motives, barriers and expectations. Patient Education and Counseling, 92(3), 426-31. Chapman, S. (2007). Public health advocacy and tobacco control: making smoking history. Oxford: Wiley-Blackwell. Coiera, E. (2006). Communication Systems in Healthcare. Clinical Biochemist Reviews, 27(2), 8998. Delgado, M., and Zhou, H. (2008). Youth-led Health Promotion in Urban Communities: A Community Capacity-enhancement. Rowman Littlefield Publishers. De Abreu, B. S., Mihailidis, P., Lee, A.Y.L., Melki, J., and McDougall, J. (2017). International Handbook of Media Literacy Education. Taylor Francis. Hodgetts, D., Chamberlain, K., Scammell, M., Karapu, R., Waimarie, N.L. (2008). Constructing health news: possibilities for a civic-oriented journalism. Health, 12, 43-66. Kline, K.N. (2006). A decade of research on health content in the media: the focus on health challenges and sociocultural context and attendant informational and ideological problems. Journal of Health Communication, 11, 43-59. Lee Ventola, C. (2014). Social Media and Health Care Professionals: Benefits, Risks, and Best Practices. Pharmacy Therapeutics, 39(7), 491-499. Marinescu, V., and Mitu, B. (2016). The Power of the Media in Health Communication. Routledge. Martinson, B.E., and Hindman, D.B. (2005). Building a health promotion agenda in local newspapers. Health Education Research, 20, 51-60. Moran, A., and Keating, C. (2009). The A to Z of Australian Radio and Television. Scarecrow Press. Naveena, N. (2015). Importance of Mass Media in Communicating Health Messages: An Analysis. IOSR Journal of Humanities and Social Science, 20(2), 36-41. Snow, J. (2008). How the media are failing the health service. British Medical Journal, 337, a572. Wakefield, M. A., Loken, B., and Hornik, R. C. (2010). Use of mass media campaigns to change health behaviour. Lancet, 376(9748), 12611271.
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